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Event is Cancelled - Shahadah: Fiqh of Da'wah

[Event has ended]
Fri, 15 January 2016, see details | English
2 Bukit Merah Central
Shaykh Kamal El-Mekki


Fees: SGD $125

This event have been cancelled.

You get these questions all the time:

- Hey, aren't you hot in that hee-jaab?
- So why can't you shake my hand again? How about a hug?
- 13 wives and the youngest was 9? Please explain this one.
- He can marry 4 times but she's limited to 1? Why is that?
- How's it fair that you need 2 women to count as 1 witness?
- If the religion is so humane, how can you justify amputation, capital punishment, and stoning? Sounds barbaric to me.
- And the questions are endless…

It seems that each time you think you addressed their concerns they come up with yet another question. It's only a matter of time before you get stumped, start stuttering and come up with some half-hearted answer that leaves them even more unconvinced.

Have you considered that you might be doing it all wrong?

Unfortunately, many of us are doing Islam a disservice by venturing into the field of Da'wah without first learning the science of giving Da'wah. Yes, there's a whole science of Da'wah!

AlMaghrib Institute is pleased to return one of its pioneering seminars:
Shahadah: Fiqh of Dawah taught by an expert in the field
Shaykh Kamal El-Mekki
Hold on, hold on! I'm no Da'iyah – this isn't my role.

The Prophet (salla Allahu alayhi wassalam) said:
“Convey (my teachings) to the people even if it were a single sentence”
Sahih Bukhari

“Dude, I can't bring myself to do street Da'wah and speak to people. It's just not me.”

In this seminar, Shaykh Kamal El-Mekki will first work on you!
That's right – here's some of what you'll walk away with:

- Understand yourself and what type of Da'wah you fit in
- Capitalize on your strengths and overcome your weaknesses
- Revisit your initial intentions for the Da'wah
- Develop and improve your manners as a person
- Learn the power of words and their effectiveness on logic and emotion
- Learn the do's and dont's of giving Da'wah
- See many perspectives and gain a complete point of view

Ok, that's great, but I don't work with people who care

When Abdullah ibn Um Maktoum (ra), a blind Sahabi, approached the Prophet (salla Allahu alayhi wassalam) while he was giving Da'wah to the Mushrikeen, the Prophet frowned and turned away.
Allah (swt) then revealed in Surat ‘Abasa:

“But what would make you perceive, [O Muhammad], that perhaps he might be purified or be reminded and the remembrance would benefit him?”

Allah (swt) reminds us that we do not know what is in the hearts of people. It is upon us to convey the message and it is upon Allah (swt) to guide the hearts.

There are various types of people you face every day.
Shaykh Kamal will teach you how to customize your approach:

- Understanding the 3 personality types
- Overcoming their fear of change
- Reading people and being perceptive
- Utilizing cognitive dissonance & reciprocity to your advantage
- Addressing logical versus emotional needs
- Using stories both happy or sad at the appropriate times
- Learning the art of disarming jokes, praise or gifts
- Speaking to children & the art of building rapport
- Differentiating Da'wah to men & women and customizing communication with them respectively

Here's some cool methods you'll pick up in this seminar:
- Art of persuasion & negotiation skills
- Powerful ways to answer questions
- Changing behaviour and channeling thoughts
- Fixing the mindset & taking advantage of low/high points
- Golden rules of Da'wah and the Do's & Dont's
- Knowing when to walk away
- Preparing strong answers for controversial topics

“Shaykh Kemal ElMekki is the 'Don' when it comes to da'wah. Whether it be table da'wah, the cool guy getting the Shahadas or the man behind the “How to Give a Shahadah in Ten Minutes” -- he is the coolest da'wah machine in town!”

- Alima Ashfaq, Birmingham UK

"Say, 'This is my way; I invite to Allah with insight, I and those who follow me. And exalted is Allah; and I am not of those who associate others with Him.'"
- The Holy Qur'an, (Quran 12:108)

Give the most powerful heart-shaking Da'wah of your life.


Course Outline

SECTION 1: The Da‘wah
* The Definition of Da‘wah
* The Excellence and Virtues of Da‘wah
* The Nature of Guidance
- Hidāyatu'l-Irshād
- Hidāyatu'l-Tawfīq
* The Ruling on Giving Da‘wah
* Viable Da‘wah
* Determining the Goals of Your Da‘wah
* For the Sake of Da‘wah
* Studies vs. Barakah Fumes
* The Types of Da‘wah

SECTION 2: The Dā‘iyah
* Understanding Yourself
- Are You Extroverted or Introverted?
- Obstacles
* Manners
- Akhlāq with Allāh
- Akhlāq with People
- Akhlāq with Yourself
* The Do's and Don'ts of Da‘wah
* Changing Styles

SECTION 3: The Mad‘u
* Understanding People: The Three Personality Types
- The Commander
- The Thinker
- The Visualizer
* Change
* Obstacles to Change
* Cognitive Dissonance Theory
* Reciprocity
* Your Approach
* Logic vs. Emotion
* The Art of Disarming
* The Differences between how Men and Women Communicate
* Ethnocentrism

SECTION 4: The Calling
* Da‘wah Methods
* Logic vs. Emotion
- Advice
- Enjoining Good and Forbidding Evil
* Straightforward Approach
* Answering Questions
* Rapport
* Changing Behavior, Changing Minds
* The Tools & Techniques to Change People
* Channeling Thoughts
* Thinking Outside the Box: Fixing the Mindset
* Low Point / High Point
* Golden Rules
* Walking Away
* Explaining Some Things
- Apostasy
- Theft
- Stoning

SECTION 5: Religions and Beliefs
* Where's the Truth?
* The Qur'ān
* The Senseless Evasion of the Muḥammad (ṣallallāhu ‘alayhi wa sallam)
* Equation
* The Trinity
* The Atheist
- Why Atheism?
- The Philosophy of Science
- Seeing and Believing?

SECTION 6: Conclusion

Shahadah: Fiqh of Da'wah

FREE Friday Talk (15th January 2016)
8pm to 10pm

Saturday & Sunday Seminar (16th & 17th January 2016)

Venue: 2 Bukit Merah central
Former Spring Singapore Building

Mobile 9881 8367
Email: [email protected]

How To register?

Register at:


2 Bukit Merah Central

2 Bukit Merah Central Singapore 159835



Shaykh Kamal El-Mekki


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